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If you’re looking to start a new online store or improve an existing one, you’re probably familiar with Shopify, one of the most popular e-commerce platforms out there. While Shopify offers a range of built-in features and tools, there are also countless third-party apps available to extend its functionality even further.

In this blog post, we’ll introduce you to 11 free Shopify apps that you can install in 2023 to enhance your store’s performance, increase sales, and improve the overall customer experience. Whether you’re just getting started or you’re a seasoned Shopify pro, these apps are sure to provide value and help you take your store to the next level. So let’s dive in and explore these must-have Shopify apps for 2023.

Top 11 Free Shopify Apps you must installed in 2023

Running an online store can be a daunting task, but with the right tools, you can make the process much easier and more effective. That’s where these 11 free Shopify apps come in.

1. Omnisend

Omnisend is a marketing tool built for e-commerce merchants to take their business to the next level. It has significant tools for success to convert your first-time visitors into loyal customers. 

It’s certainly a hassle to build out your e-commerce marketing strategy from scratch, so this app makes it simple to kick it off with everything you need, pre-built for you. Omnisend has all the features you need to help you easily collect and retain more e-commerce customers through email campaigns, Popups, marketing automation, SMS marketing, Segmentation, and reports.

2. Upsell Recommendations

Upselling products is an absolute way to aggrandize your Shopify store’s margin profits, but they only work if they are precisely recommended to the appropriate customers. This is why it is important to have a great upsell app that makes the process of matching products to customers a lot easier. 

The Upsell Recommendations app helps Shopify store holders with Amazon-like Upsell, Cross-sell, and personalized recommendations. The best thing about the app is you don’t need any coding or template modification and it’s 100% free.  

3. Jebbit: Easily Create Quizzes

This app builds a better customer experience in hours, not months. Jebbit offers a wide set of creative tools that makes your experiences a seamless extension of your brand. The app offers every customer personalized product recommendations based on their responses.  So, you can make better sales faster. 

It also provides you with tools to build personality quizzes. With no-code design Jebbit’s visual builder lets you quickly map out and build these experiences increasing conversions and sales.

4. Globo Product Options, Variant

The app is designed in a way to facilitate seamless workflows and is installed directly in Shopify admin. It gives you diversified product options like Building an unlimited number of custom product options that include text, dropdown, calendar, file upload, swatches, checkbox, and more.

Since Shopify just allows you a maximum of 3 options and almost 100 variants, these free Shopify apps helps you design personalized products breaking the limits which also allows shoppers to design their own custom products based on flexible choices. Thus, customers enjoy the shopping experience when allowed to select items for their desired product.

5. ShipScout- A/B Test Shipping

Pondering over shipping costs can often get unrelenting. It’s all quite nagging and stressful to keep changing your shipping prices and determining the orders and revenues accordingly. ShipScout lets you run A/B Tests for various shipping rates on your store and configures some shipping variants. It will arbitrarily place your shop’s visitors into your variants hence giving you a true A/B test.

The app takes all the assumptions and guesswork out of shipping. It helps you optimize your shipping costs and stops you from missing out on revenues by testing flat rates and thresholds.

6. TikTok

TikTok has been confined into e-commerce for some time now. If you are building a social media strategy in 2022, it’d be hard not to consider using TikTok. It’s a short-video-based social media platform where brands, creators, and influencers can express their individuality and spur brand cognizance in just 15 seconds video clip.

General TikTok marketing strategies include the concoction of trend-driven organic content, using popular hashtags, and making TikTok influencers part of promotional campaigns. TikTok always pumps out new features—animated GIF stickers, titles, and new filters, all good reasons to focus on using these new tools to keep your feed looking fresh for your audience.

7. PageFly Landing Page Builder

Page fly brings your idea to life with its simple drag-and-drop system. You can create your landing page with gaudy pre-made elements. Most of your favorite conversion-oriented tools are integrated with PageFly which is also fully compatible with all themes on Shopify. 

You can connect your favorite tools with PageFly to boost conversion and create a coherent digital experience across devices at a fast speed.  Simply put, PageFly helps you create exceptional Shopify landing pages to make your online sales explode.

8. Smart SEO

Using the Smart SEO Shopify app, you can now optimize your Shopify store’s SEO and meet Google’s requirements. Smart SEO will spontaneously generate meta tags and alt tags for all the products listed on your store. 

With the Smart SEO app, you get a handy tool that allows you to create templates for metadata generation. This template will act as a set of rules that Smart SEO will use to generate new tags when adding new products to your store. The app supports the Shopify Store Languages feature. 

9. Loloyal loyalty & Referrals

Your business’s loyalty program is one of the best ways to change your customers into loyal members and build up your brand image. This app is designed in a way that can incentivize valuable customers and repeat sales.

The app has fully customizable rewards, referrals, and a loyalty program. It pleases customers with beautifully crafted widgets and makes them smile. The app also increases traffic with limited-time offers, points, referrals, and giving away marvelous themes and increases your profit by 20 to 25 percent.

10.  Pinterest

Wherever you are your audience is on Pinterest. Over 400 million people use Pinterest every month to find ideas and inspire their next purchase. You can link your Shopify account and Pinterest account for promoting products on Pinterest you are already selling on Shopify or just add the Pinterest tag to Shopify.

Pinterest quickly publishes Product Pins, automatically updates the catalog every day, and tracks performance with the Pinterest Tag. The app increases organic reach, and people on Pinterest can easily search, save and purchase products from your web store for free, without any advertising amount spent from you.

11.  Lucky Orange Heatmaps and Replay

Lucky Orange Heatmaps and Replay is a perfect tool to spy on your customers. Your website is your digital real estate and Lucky Orange is like your security camera. The best thing about this app is that you can record your visitors’ user sessions, basically getting a screen recording of all their behaviors, seeing exactly what pages they visited, and what buttons they clicked on. 

It creates heat maps that tell you where exactly they click on their mobile device. Hence, it will enable you to find the trends and optimize your website and make people stay a little bit longer above the threshold, which will lead them to take action i.e., buy from your store.

Frequently Asked Question (FQAs)

Are these Shopify Apps completely free?

Yes, these Shopify apps are completely free to use, but some may have paid upgrades or features.

How can I install these Shopify Apps?

To install these Shopify Apps, simply go to the Shopify App Store, search for the app you want to install, and click “Add app.” The app will then be added to your Shopify store.

Conclusion

With all these 11 best free Shopify apps, you can unlock new functionalities that will optimize your site for a better customer experience and hike up sales. In short, these apps make you stand out, increase sales and scale fast your business. Now you can customize your store with your choice of apps on Shopify App store.

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