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How to Increase Sales on Your Shopify Store

Competition would be the biggest obstacle in 2023. With the record number of companies moving online, digital marketing is more expensive and less lucrative than ever before. Google report indicates that more than 80% of customers conduct their research online before making a purchase decision. A business needs a strong brand to acquire a place in the minds of consumers.

A brand that is worth talking about and sharing with your friends is worth paying more for, no question about that. Shopify will fully support you in building the business of your dreams. In a saturated market, a strong brand not only makes performance marketing more effective in the short term, but is also the foundation for sustainable growth. In this blog, we’ll skim through how you can amplify some Shopify sales for your store. 

Uncover Your Value Proposition 

A unique selling proposition is primarily that distinct benefit that makes your business stands out from the rest. A value proposition is bigger than the product or service itself. A seller’s job is to help the customer see the layers of value they will receive or the benefits they will experience as a direct result of making a purchase on their website. 

Now that you have taken the time to consider the value proposition of your business, you may need some helpful tools to turn it into a reality. At Shopify, they believe that running a business should be a possibility for you. This is why they offer a totally free, no-risk, 14 days trial. 

If your business requires a reliable, robust tool that will allow you to set up and grow your business, be sure to check out and get yourself access to the full Shopify platform. 

Product Description that Actually Sells

Is the content on your store helping you sell more or its just driving people away? If you need to increase sales on your site without spending a vast sum of money on ads, then a great place to start is by improving your copywriting. 

In the game to romp ahead and win customers, product descriptions are your last chance to win a customer’s heart and hard earn money. The best product descriptions make people envisage the pleasure of their life with the product in it, and the pain and void they will be left with if they don’t buy it. 

The art of copywriting really lies in how well you understand the needs of your target audience and then how clearly you can articulate the solution that you are offering to them. 

Take a look at your website today and read through your product description, if you want an e-commerce store, look no further than Shopify. It’s backed by powerful tools that can help you find customers, drive sales, and manage your day-to-day business. 

Harness the Power of SEO 

Is it not every e-commerce business owner’s dream to turn up number one on search engines? Ranking first in search engines can get you up to 30 percent more daily traffic. There is a scrum of reasons why someone is looking for something online.  Users look for information before they make a transaction. 

Shopify actually has a tool that’s right inside the admin called Speed Score which not only measures the site speed but relevancy too. Ensure you have Google Analytics installed on your site. You can learn how to set up domain and Google Analytics on the Shopify store.  Simply put, your store needs its own domain to succeed in SEO. 

So, no matter what you are selling, where you are in the world, or how new you are to selling online, getting your store number one on Google is possible. It just takes time and perseverance. To rank first on Google, your store content needs to match potential visitors’ intent. Search Engine Optimizations are the steps that you take to prove to Google that your content is pertinent and your site is worth visiting.  

E-mail Marketing Automation 

Email marketing is one of the most powerful tools that can help any business connects with customers in a very effective way. The preliminary work of any successful marketing is building relationships with buyers and it’s no different when it comes to your email marketing. 

Shopify has made it easier for you to automate your emails with Shopify marketing automation to help you send the right message to your customers at the right time. 

Once you have set up automation and turned it on, the automation will run automatically, whenever it’s activated by a customer. For example, when a customer subscribes to your store’s newsletter, they will receive an automated email with a discount, welcoming them to your e-store. Shopify marketing automations make it effortless than ever for you to drive more sales, build strong customer relationships, and focus on other business milestones—all within Shopify. 

Speeding Up Check-Out Process

The checkout page holds the foremost risk of losing sales. So they say, the journey (a fast checkout experience) is just as important as the destination. The checkout page wiggles around 65 to 96 percent. Show cart items in a pop-up when buyers click on the add to Cart button to send them directly to the checkout. 

Keep your page simple by asking for minimal information and allowing autofill to do its magic when it comes to card processing. Avoid cart incontinence by streamlining your checkout page. When it comes to optimizing your checkout touchpoints Shopify makes the process as easy and seamless as possible for the customers. 

Putting It All Together 

One other thing you can do is let your customers create multiple Wishlists for different product categories. By email, notify them if the stock is available or running down. Use up-selling and cross-selling tactics. Add trust signals to increase sales as new buyers often find it difficult to trust unfamiliar websites like Return/refund policies, money-back guarantees, and logos of credit card processors.

Help customers find what they are looking for with your main navigation. That way, if someone lands on that page when they first interact with your store, they can discover products quite similar to the one they’re looking for. You can also offer a general flat shipping rate that will be the same every time regardless of what you’re shipping, or tentative flat rates based on product weight or price.  

The best practice to increase sales differs from store to store. Find out more with Shopify about what works for your website and double down on it. Ready to get your first store? Start your 14 days trial of Shopify Store- No credit card required! 

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