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How to Sell Internationally on Shopify 2023 -Local to Global

By July 7, 2023October 10th, 2023Blog8 min read
how to sell internationally on Shopify
sell internationally on Shopify

How to Sell Internationally on Shopify is an important topic for merchants looking to expand their business globally. With over 1.7 million merchants worldwide, more than 30% of them are already selling to international customers. Offering international shipping and utilizing Shopify’s multi-currency feature can help increase revenue by an average of 20%. 

In fact, according to a survey by Shopify, 57% of merchants plan to expand their business internationally in the next 12 months. With the global e-commerce market just increased $6.54 trillion in 2022, there is a massive opportunity for Shopify merchants to tap into international markets and increase their customer base.

In this article, we’ll explore the necessary steps on how to sell internationally on Shopify successfully, from enabling international sales to troubleshooting common issues.

Definition of Selling Internationally on Shopify

Selling internationally on Shopify involves making your products available to customers in other countries. This can be done by setting up your store to accept orders from specific countries or by enabling international shipping. The ability to offer multiple currencies is also crucial for international sales.

Importance of Selling Globally for Increasing Revenue

Selling Globally for Increasing Revenue

Selling globally can help businesses increase their revenue by tapping into new markets and reaching a larger customer base. In fact, offering international shipping can increase online store revenue by an average of 20%. Additionally, with over 1.7 million merchants worldwide on Shopify, expanding into international markets can be a lucrative opportunity.

What are Shopify Markets

What are Shopify Markets

Shopify offers a wide range of markets and countries for merchants to sell in. To enable international sales, merchants need to set up their store to accept orders from specific countries. Shopify also provides guidance on localizing your store to better serve customers in different regions.

How to sell internationally on Shopify – Step by Step Guide

As e-commerce continues to grow, it’s becoming increasingly important for businesses to know exactly how to sell internationally on Shopify to expand their reach globally. Selling internationally on Shopify is a great way to increase revenue and tap into new markets. Keep these points in mind while considering selling internationally in Shopify.

To enable international selling on your Shopify store, you need to follow a few simple steps. 

  1. First, make sure that you have set up your store and added products. 
  2. Then, go to the “Settings” section of your Shopify dashboard and select “Shipping and delivery.” 
  3. From there, you can enable international shipping and set up shipping rates for different countries.


Shopify International Shipping

The shipping knowledge of how to sell internationally on Shopify is key for businesses looking to sell globally. Merchants can set up international shipping rates based on weight or price, and can even use third-party apps to help streamline the process. However, there are common issues that can arise with international shipping, such as customs and duties, that need to be taken into account.

What are some common issues with international shipping?

Some common issues with international shipping include delays, lost packages, and customs issues. To avoid these problems, make sure to provide accurate shipping information and communicate with your customers about any potential delays. You should also research customs regulations for the countries you are shipping to and make sure that you have all the necessary documentation.

Shopify Currency Selector

Shopify Currency Selector

When selling products internationally on Shopify, offering multiple currencies can make a big difference in your sales. With Shopify’s currency selector, you can allow customers to see prices in their local currency, making it easier for them to understand the cost of your products.

For example, let’s say you’re selling handmade jewelry on your Shopify store, and you want to sell to customers in both the US and Europe. By offering multiple currencies, customers in the US can see prices in USD, while customers in Europe can see prices in EUR. This makes it more convenient for customers to understand the cost of the product in their local currency, and may even encourage them to make a purchase.

The currency selector is highly customizable, with options for automatic currency conversion or setting your own exchange rates. However, it’s important to consider currency conversion fees when setting up multiple currencies, as they can eat into profits if not properly managed.

How can I offer multiple currencies on my Shopify store?

To offer multiple currencies on your Shopify store, you can use Shopify’s built-in currency selector. This feature allows customers to see prices in their local currency, and you can choose to use automatic currency conversion or set your own exchange rates. 

Keep in mind that you should consider currency conversion fees when setting up multiple currencies

How to configure currency selector in Shopify account

To enable and configure the currency selector

  1. merchants can go to the settings menu in their Shopify account and select “payments.” 
  2. From there, they can choose to enable the currency selector and set up the currencies they want to offer. 
  3. They can also customize the design and placement of the currency selector on their website to match their branding.

Shopify’s currency selector also allows for the addition of currency conversion fees, which can be set as a percentage of the transaction or a fixed amount. Offering multiple currencies with the help of Shopify’s currency selector feature can help businesses tap into new markets and increase sales globally.

Shopify International Pricing

Shopify International Pricing

When you’re selling products or services internationally on Shopify, setting the right price can be tricky. Different regions have different costs for shipping, taxes, and other factors, which can make it difficult to set a universal price for your offerings. This is where Shopify’s international pricing feature comes in handy.

For example, let’s say you’re selling t-shirts in your Shopify store, and you want to sell them in both the US and the UK. Shipping costs for the UK may be higher than those for the US, and taxes may also be different. With Shopify’s international pricing feature, you can set different prices for the same t-shirt depending on where it’s being shipped.

So, you might set a price of $20 for customers in the US, but for customers in the UK, you might set the price at £18. This takes into account the additional costs of shipping and taxes, while still allowing you to make a profit on your sales. By offering different prices for different regions, you can optimize your sales and increase revenue.

How can I set prices for different regions on my Shopify store?

Shopify’s international pricing feature allows merchants to set different prices for different regions, taking into account factors like shipping and taxes. To use this feature, 

  1. go to the “Settings” section of your Shopify dashboard 
  2. select “General.”
    From there, you can choose to enable international pricing and set prices for different regions.

Payment Processing in International Markets

Payment processing can be a challenge for international sales. Shopify Payments offers multi-currency support, and third-party providers like Stripe have a multiple currency feature. Merchants need to consider payment conversion fees when processing payments in multiple currencies.

What payment processing options are available for international sales on Shopify?

There are several payment processing options available for international sales on Shopify, including Shopify Payments, PayPal, and Stripe. Stripe’s multiple currency feature and Shopify Payments’ multi-currency support can make it easier to process payments in different currencies. Keep in mind that there may be additional fees for processing international payments.

Selling Services on Shopify

Selling services internationally comes with different challenges than selling physical products. Merchants need to consider factors like time zones and language barriers when offering services globally. However, there are many tips and tricks for successfully selling services on Shopify, such as offering online consultations and creating digital products.

Shopify Multi-Currency Checkout

Enabling multi-currency checkout is crucial for international sales. Shopify provides a built-in multi-currency checkout feature, but merchants can also use third-party apps for added functionality. It’s important to consider the user experience when setting up multi-currency checkout.

Troubleshooting International Selling on Shopify

There are common issues that can arise when selling internationally on Shopify, such as shipping delays and customs issues. Merchants can troubleshoot these issues by working with third-party providers and optimizing their shipping processes. It’s important to keep customer satisfaction in mind when troubleshooting international sales.


Can I offer international shipping without using Shopify’s built-in shipping feature?

Yes, you can use third-party shipping apps or carriers to offer international shipping on your Shopify store. However, using Shopify’s built-in shipping feature can simplify the process and provide better integration with your store.

How can I determine which countries to target for international sales?

You can use market research to determine which countries have a demand for your products and a favorable market environment. You can also consider factors like language barriers, shipping costs, and customs regulations when selecting target countries.

Are there any restrictions or regulations for selling internationally on Shopify?

Yes, there may be restrictions or regulations depending on the country you are selling to. For example, some countries may prohibit the sale of certain products, or require specific labeling or documentation. It’s important to research and comply with the regulations in each country you sell to.

Can I use my local payment processor for international sales on Shopify?

It depends on the payment processor and the countries you are selling to. Some payment processors may only support local currencies or have restrictions on international transactions. It’s important to research and select a payment processor that supports your target countries and currencies.

Can I offer customer support in multiple languages for international sales on Shopify?

Yes, you can use translation tools or hire multilingual customer support representatives to provide customer support in multiple languages. Offering customer support in the local language can help improve customer satisfaction and increase sales.


In conclusion, if you’re looking to expand your business globally and increase revenue, learning how to sell internationally on Shopify can be a great option. With the help of Shopify’s various features such as international pricing, international shipping, and the currency selector, merchants can optimize their sales and provide a seamless shopping experience for customers worldwide. 

By taking into account the challenges of international sales and implementing the strategies discussed, you can successfully sell your products or services worldwide. As e-commerce continues to evolve, selling internationally on Shopify is becoming an increasingly important aspect of global business.