In today’s digital age, social media has become a powerful tool for businesses to reach their target audience. One such platform that has gained immense popularity is Facebook. With over 2.8 billion monthly active users, Facebook has become the go-to platform for businesses to promote their products and services.
But The basic question is How to sell on Facebook Marketplace?
However, merely having a Facebook business page is not enough. To truly tap into the potential of Facebook marketplace, businesses need to set up a Facebook Shop. Setting up Facebook Shop with Shopify allows businesses to showcase their products and sell them directly on their Facebook page free, thus making the buying process easier for customers.
So, if you’re a Shopify business owner looking to set up a Facebook Shop for your Shopify Store, you must curious about how to sell on Facebook free.
This article is for you. We’ll guide you through the process of setting up Facebook Shop with Shopify via Facebook business page, adding an admin to the page, linking it to a Business Manager, and adding a Facebook Sales Channel to sell Shopify store products directly.
Setting up Facebook business page
The first step towards setting up Facebook Shop with Shopify is creating a Facebook business page. To create a Facebook business page
- Log in to your personal Facebook account.
- Click on the “Create” button in the top right corner of the page.
- Select “Page” from the dropdown menu and choose the “Business or Brand” option.
Next, you’ll be prompted to enter your business details, such as the business name, category, and description. Make sure to fill in all the necessary details accurately to help your customers find your business easily.
Adding an admin to the Facebook page
Once you’ve created your Facebook business page, it’s time to add an admin to manage the page. To add an admin,
- click on “Settings” on the top right corner of the page
- select “Page Roles” from the left-hand menu.
- Under “Assign a New Page Role,” enter the email address of the person you want to add as an admin and select “Admin” from the dropdown menu.
- Click on “Add” to complete the process.
Linking the Facebook Business Page to a Facebook Business Manager
Linking your Facebook business page to a business manager allows you to manage multiple Facebook pages and ad accounts in one place. To link your Facebook business page to a business manager
- go to the Business Manager homepage and click on “Add New” on the top right corner of the page.
- Select “Add a Page” from the dropdown menu and enter your Facebook business page name or URL.
- Follow the prompts to link your page to the business manager.
Adding a Facebook Sales Channel
Finally, before setting up Facebook Shop with Shopify, it’s time to add a Facebook sales channel to your Shopify account. To do this,
- Log in to your Shopify account and click on “Settings” in the bottom left corner of the page.
- Select “Sales Channels” and click on “Add Sales Channel.”
- Select “Facebook” from the dropdown menu and follow the prompts to connect your Facebook business page to your Shopify account.
Setting up Facebook shop with Shopify and customize it to showcase products in Facebook Marketplace
In the next section, we’ll guide you through the process of setting up Facebook shop with Shopify and customizing it to showcase your products in the best possible way.
After setting up your Facebook shop, the next step is to connect it with your Shopify store, to make it Shopify Facebook shop, to start selling your products through your Facebook business page. Here’s a step-by-step guide on how to do it:
- Go to your Shopify store’s admin page and click on the + button beside the Sales Channels option in the left-hand sidebar.
- Select Facebook from the list of sales channels.
- Click on the “Connect Account” button and log in to your Facebook account.
- Choose the Facebook page you want to connect to your Shopify store and click “Connect Page”.
- Review the permissions requested by Shopify and click on “Continue”.
- Select the Facebook shop you want to connect to your Shopify store and click on Connect Shop.
Once you’ve connected your Shopify store with your Facebook shop, you can start customizing your shop and collections to showcase your products in a visually appealing way. Here’s how:
- Go to your Facebook Commerce Manager and click on the Shop tab.
- Click on the Customize Shop button and choose the Shop you want to customize.
- Use the drag-and-drop interface to rearrange the order of your Collections and Products.
- Customize the appearance of your Shop by choosing a cover image, a logo, and a color scheme that matches your brand.
If you don’t have a Shopify store yet, you can set it up easily by following these steps:
Steps to set up a Shopify Store
- Go to the Shopify website and click on the Get Started button.
- Enter your email address, password, and store name, and click on Create your store.
- Follow the prompts to set up your store, including adding your products, choosing a theme, and configuring your payment and shipping options.
How to Enable Facebook Checkout on Shopify Store
To enable Facebook checkout on your Shopify store, you’ll need to set up a Facebook ecommerce account. Here’s how:
- Go to your Facebook Commerce Manager and click on the Accounts tab.
- Click on the Add account button and select Ecommerce.
- Follow the prompts to set up your ecommerce account, including adding your payment and shipping information.
Setting up Facebook Pixel on Shopify Store
Once you’ve set up your Facebook ecommerce account, you can install the Facebook Pixel on your Shopify store to track the behavior of your customers and optimize your ads. Here’s how:
- Go to your Facebook Ads Manager and click on the Pixels tab.
- Click on the Create a Pixel button and follow the prompts to create a new Pixel.
- Copy the Pixel code and paste it into the header section of your Shopify store’s theme.
How to link Shopify products with a Facebook page
To link your Shopify products to your Facebook page, you’ll need to use the Facebook Sales Channel app. Here’s how:
- Go to your Shopify store’s admin page and click on the + button beside the Sales Channels option in the left-hand sidebar.
- Select Facebook from the list of sales channels.
- Click on the Set up Facebook Shop button and follow the prompts to enable Facebook checkout.
- Click on the Connect Account button and log in to your Facebook account.
- Choose the Facebook page you want to connect to your Shopify store and click “Connect Page”.
- Review the permissions requested by Shopify and click on “Continue”.
- Use the Facebook Sales Channel app to select the products you want to sell on your Facebook Shop.
How to Manage Your Facebook Shop and Shopify Store from One Place
Finally, to manage your Facebook shop and your Shopify store from one place, you can use the Facebook Business Suite. Here’s how:
- Go to your Facebook Business Suite and click on the Commerce tab.
- Use the Commerce Manager to manage your Facebook Shop, including customizing it, adding products, and fulfilling orders.
- Use the Shopify app to manage your Shopify store, including adding products, fulfilling orders, and tracking your sales and inventory.
Now that we’ve covered the steps to set up a Facebook Shop with Shopify, it’s important to discuss the importance of customizing your shop and collections to create a unique and engaging shopping experience for your customers.
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Customizing your shop and collections can help showcase your brand and products in a visually appealing way, which can lead to increased sales and customer satisfaction. Facebook Commerce Manager provides an easy-to-use interface to customize your shop and collections, even for those with little to no design experience.
How to customize Shop and Collection on Facebook Shop
To get started, simply
- Navigate to the “Shop” tab on your Facebook business page and click on “Customize Your Shop.”
- Here, you can add a shop description, cover photo, and logo to help brand your shop.
- You can also organize your products into collections to make it easier for customers to find what they’re looking for.
After customizing your shop and collections, it’s important to ensure that your products are synchronized between your Shopify store and Facebook Shop to avoid any discrepancies or errors in product listings. Facebook Commerce Manager provides a simple way to check for product synchronization and troubleshoot any issues that may arise.
How to check for product synchronization
Access Commerce Manager: Go to your Facebook business page and click on “Commerce Manager” in the left-hand menu.
Check “Product Synchronization”: Click on “Products” and then click on “View Products.”
Here, you can see if your products are synchronized between your Shopify store and Facebook Shop.
Frequently Asked Questions (FAQs)
What is the difference between a Facebook page and a Facebook shop?
A Facebook page is a profile for your business where you can post updates, interact with customers, and share content. A Facebook shop, on the other hand, is an online store where you can sell your products directly to customers.
Do I need a Shopify account to set up a Facebook shop?
Yes, for setting up Facebook Shop with Shopify you need a Shopify account to set up with Facebook store. You can connect your Shopify store to your Facebook page and start selling products through your Facebook shop.
How do I add products to my Facebook shop?
To add products to your Facebook shop, you need to create product listings in your Shopify store and then sync them to your Facebook shop. You can also customize the look and feel of your Facebook shop to match your brand.
Can I sell digital products on my Facebook shop?
Yes, you can sell digital products on your Facebook shop. You can upload digital files, such as eBooks or music tracks, to your Shopify store and sell them through your Facebook shop.
How do I track sales and orders from my Facebook shop?
You can track sales and orders from your Facebook shop through your Shopify store. Shopify provides detailed analytics and reports that show you how your products are selling, who your customers are, and how much revenue you’re generating.
Conclusion
In conclusion, setting up Facebook shop with Shopify can be a great way to expand your business and reach new customers. By customizing your shop and collections and ensuring product synchronization, you can create a unique and engaging shopping experience for your customers. Facebook Commerce Manager provides the tools and resources you need to get started and succeed in the world of e-commerce.
