10 Best Shopify Loyalty Apps to Boost Customer Retention in 2023

In today’s competitive e-commerce landscape, building customer loyalty is crucial for the success of your Shopify store. One effective way to achieve this is by implementing a loyalty and rewards program. With the right Shopify app, you can not only boost sales but also create a loyal customer base that keeps coming back for more. In this article, we will explore the top 10 best Shopify loyalty apps in 2023, offering you a comprehensive guide to selecting the perfect app for your business.

Are there Shopify Loyalty Programs?

Before we dive into the best Shopify loyalty apps for rewards, you might wonder if loyalty programs are even relevant for Shopify stores. The answer is a resounding yes! Shopify offers a wide range of loyalty program apps designed to help businesses of all sizes thrive in a competitive market. These apps empower you to create personalized loyalty programs that reward customers for their purchases, referrals, and engagement.

What is a Shopify App for Loyalty? 

A Shopify loyalty app is a powerful tool that enables you to implement and manage a comprehensive loyalty and rewards program. These apps come equipped with a variety of features that allow you to incentivize customers, track their engagement, and analyze the impact of your loyalty initiatives.

By integrating a loyalty app into your Shopify store, you can grow your sales by offering high-performing deals that keep customers coming back for more.

What are the Benefits of a Loyalty and Reward Program?

Implementing a loyalty and reward program in your Shopify store can yield a wide range of benefits. Let’s explore the key advantages that make these programs an invaluable asset for your business:

1. Boost revenue: A well-designed loyalty program encourages customers to make repeat purchases, increasing their overall lifetime value (LTV). By offering enticing rewards and incentives, you create a win-win situation where customers feel valued and your revenue skyrockets.

2. Clear inventory: If you find yourself with excess inventory or slow-moving products, a loyalty program can come to the rescue. You can strategically offer rewards or discounts on these items, clearing out inventory while delighting customers with great deals.

3. Retain customers: In today’s competitive market, customer retention is paramount. A loyalty program ensures that your customers have a reason to keep choosing your store over the competition. By offering exclusive rewards and personalized experiences, you build a sense of loyalty that keeps customers coming back.

4. Improve customer experience: A well-executed loyalty program enhances the overall customer experience. By personalizing offers and tailoring rewards based on individual preferences, you create a seamless and enjoyable shopping journey for your customers.

5. Expand your Shopify store: A successful loyalty program can act as a catalyst for your store’s growth. Satisfied customers who are rewarded for their loyalty become brand ambassadors, referring friends and family to your store. This word-of-mouth marketing helps you expand your customer base and reach new heights.

List of 10 Best Shopify Loyalty Apps to Use in 2023

Lets explore the 10- best Shopify Loyalty Apps and draw conclusion after making comparison at the end.

#1- Growave – Best Shopify Loyalty Reward App    

Growave is one the best best Shopify loyalty apps for Shopify stores. With over 13,000 active users and a track record of generating over $1 billion in sales, Growave is trusted by many merchants. It has been featured in reputable publications like Shopify Plus, The Shopify Blog, and EcommerceBytes.

Key Features and Functionalities:

1. Loyalty Program: Merchants can create customizable loyalty programs where customers earn points for purchases and redeem them for rewards, discounts, or free products.
2. Wishlist: Customers can create and manage wishlists to keep track of products they are interested in, benefiting both customers and merchants.
3. Product Reviews: Growave enables customers to leave product reviews, aiding in informed purchasing decisions and allowing merchants to enhance their products.
4. User Interface and Usability: Growave boasts a clean and user-friendly interface, making it easy for merchants to navigate. It offers helpful tutorials and documentation to help merchants get started.

Pricing, In-App Purchases, and Subscription Options:

Growave provides a free plan for up to 100 customers, with paid plans starting at $19 per month and going up to $99 per month. Paid plans offer additional features like abandoned cart recovery and email marketing.

Unique Strengths and Standout Features:

1. Versatile Loyalty Programs: Growave allows merchants to create various loyalty programs, including points-based, tier-based, and referral programs.

2. Integration with Shopify Apps: Growave seamlessly integrates with other Shopify apps like Mailchimp and Google Analytics, enhancing the effectiveness of loyalty programs and overall marketing strategies.

3. Excellent Customer Support: Growave offers responsive and helpful customer support, ensuring merchants get the most out of the app.

Drawbacks and Areas for Improvement:

The main drawback of Growave is its pricing, which may be considered expensive for some merchants. However, the app offers a free plan for testing purposes.

#2- Appstle – Best Memberships & Loyalty App

Appstle is a versatile Shopify app designed to facilitate the creation and management of memberships and loyalty programs for your online store. With its wide range of features, Appstle offers a user-friendly experience and robust functionality. As of March 2023, Appstle boasts over 5,000 active users and has garnered a rating of 4.8 out of 5 stars on the Shopify App Store. Furthermore, Appstle seamlessly integrates with all Shopify plans.

Key Features and Functionalities:

1. Membership plans: Create customized membership plans with various benefits like free shipping, exclusive discounts, or early access to new products.

2. Loyalty points: Reward customers with loyalty points for making purchases, referring friends, or engaging with your content.

3. Rewards: Allow customers to redeem loyalty points for discounts, free products, or other enticing rewards.

4. Automation: Appstle automates tasks related to memberships and loyalty programs, such as sending welcome emails, tracking points, and issuing rewards.

Pricing and Plans:

Appstle offers three pricing plans:

1. Basic Plan: Starting at $19 per month
2. Pro Plan: Priced at $49 per month
3. Enterprise Plan: Available for $99 per month

All plans include a free trial for users to explore the app’s capabilities.

Drawbacks and Areas for Improvement:

While Appstle excels in many aspects, there are a couple of areas where improvements can be made:

1. Robust search function: The app would benefit from a more comprehensive search feature to enhance user convenience.
2. Integration with other Shopify apps: Expanding the range of integrations with other Shopify apps would provide users with more versatility.

#3- Stamped – Top-rated Shopify Loyalty App

Stamped is a top-rated Shopify loyalty app that helps businesses reward their customers for repeat purchases. The app offers a variety of features to enhance customer engagement and retention.

As of June 2023, Stamped has over 10,000 active users and a 4.8-star rating in the Shopify App Store. The app is available in English, French, German, Spanish, and Portuguese.

Key Features and Functionalities:

1. Automatic review requests: Stamped can automatically send review requests to customers after they make a purchase, helping businesses collect more reviews and boost their online reputation.

2. Referral program: Stamped offers a referral program that rewards customers for referring their friends and family to the store. This helps businesses acquire new customers and foster growth.

3. Loyalty points: Businesses can create loyalty points using Stamped, which customers can redeem for discounts, free products, or other rewards. This incentivizes repeat purchases and promotes customer loyalty.

4. User-friendly interface: Stamped has a user-friendly interface that makes it easy to set up and use. Businesses can customize the app to match their branding and track their progress effectively.

5. Performance and stability: Stamped is a reliable and stable app with a high rating in the Shopify App Store. It has been used by thousands of businesses and praised for its ease of use and effectiveness.

Pricing and Plans: 

Stamped offers a free plan for businesses with up to 100 customers. Paid plans start at $19 per month and include additional features such as advanced reporting, email marketing, and support for multiple stores.

Drawbacks and Areas for Improvement:

Despite its numerous advantages, Stamped has a few drawbacks to consider:

1. No mobile app: Stamped does not offer a dedicated mobile app, limiting accessibility for users who prefer mobile devices.

2. Tracking effectiveness of referral program: It can be difficult to track the effectiveness of the referral program, which may hinder businesses’ ability to measure its impact accurately.

#4- ReferralCandy – Shopify Reward Program App

ReferralCandy is among popular Shopify app designed to help businesses create and manage effective referral marketing programs. It offers a range of features to streamline the process and drive customer referrals.

As of June 2023, ReferralCandy had over 20,000 active customers and a 4.8 out of 5 star rating on the Shopify App Store.

Key Features and Functionalities:

1. Easy-to-use interface: ReferralCandy boasts an intuitive interface that is user-friendly, even for non-technical individuals. The setup process is simple, and the dashboard is well-organized and easy to navigate.
2. Flexible referral program settings: The app allows customization of referral programs to suit specific needs. Users can choose from various reward options, set referral limits, and easily track referral activity.
3. Powerful analytics: ReferralCandy provides comprehensive analytics on referral program performance. These insights enable businesses to assess the effectiveness of their referral marketing efforts and make informed adjustments.
4. Excellent customer support: ReferralCandy offers exceptional customer support, with a responsive and helpful team. They go above and beyond to assist users in maximizing the app’s potential.

Pricing and Plans

ReferralCandy operates on a freemium model with the following pricing structure:

1. Basic Plan: Free to use
2. Premium Plan: Starts at $19.99 per month
3. Higher Plan: Starts at $199.99/ month

Drawbacks and Areas for Improvement

While ReferralCandy excels in many aspects, there are a few areas that could be improved:

1. Pricing: The pricing may be considered steep for some businesses, which could limit its accessibility.
2. User-friendliness: The app can be overwhelming for first-time users, potentially requiring additional guidance or resources to navigate effectively.
3. Integrations: Referral Candy could benefit from expanding its integrations with other marketing platforms to offer users more comprehensive solutions.

#5- AiTrillion – Advanced Shopify Loyalty Reward App

AiTrillion is a powerful all-in-one Shopify app designed to assist businesses in creating and managing loyalty programs, email marketing campaigns, web push notifications, and product reviews. With its user-friendly interface and extensive feature set, AiTrillion is suitable for businesses of all sizes.

Key Features and Functionalities:

AiTrillion offers a comprehensive set of features, including:

1. Loyalty program: Create customizable loyalty programs to reward customers with points, discounts, free shipping, and other incentives for their purchases.

2. Email marketing: Automate email campaigns to promote new products, send abandoned cart reminders, and maintain customer engagement.

3. Web push notifications: Send push notifications to customers’ devices, allowing you to communicate important information, such as new products or sales.

4. Product reviews: Collect valuable product reviews from customers to aid in purchase decision-making and build trust.

5. Wholesale: AiTrillion provides features tailored for wholesale businesses, such as wholesale customer groups, wholesale pricing, and order tracking.

Pricing and Plans

AiTrillion offers a free plan along with three paid plans starting at $25 per month.

Drawbacks and Areas for Improvement

AiTrillion does have a few areas for improvement:

1. Cost: The app may be considered expensive for some businesses compared to other options in the market.

2. Feature Set: While AiTrillion provides a wide range of features, it may not offer the same extensive feature set as some of its competitors.

#6- BON Loyalty Rewards Referrals

BON Loyalty Rewards Referrals is a feature-rich Shopify app designed to help businesses create and manage loyalty programs for their stores. It offers a wide range of capabilities, including points, rewards, referrals, and more.

BON Loyalty Rewards Referrals includes features tailored for wholesale customers. You can establish separate loyalty programs for wholesale and retail customers and set different points and rewards rules for each.

Key Features and Functionalities:

Key features of BON Loyalty Rewards referrals:

1. Points: Create a points-based loyalty program where customers earn points for their purchases, which can be redeemed for rewards.

2. Rewards: Offer various incentives to customers, such as discounts, free shipping, or exclusive products, as part of your loyalty program.

3. Referrals: Encourage customers to refer their friends to your store by providing rewards for successful referrals.

4. Additional features: track customer activity, send loyalty program emails, and create custom loyalty program rules.

Pricing and Plans

BON Loyalty Rewards Referrals offers a free plan as well as three paid plans starting at $15 per month.

Drawbacks and Areas for Improvement

While BON Loyalty Rewards Referrals is a strong app, it does have a few areas for improvement:

1. Complexity: The setup and configuration process can be challenging for some users due to the app’s complexity.

2. Feature Set: BON Loyalty Rewards Referrals may not offer as many features as some of its competitors.

#7- Smile.io – Top-rated Shopify Loyalty App

Smile.io is a highly-rated Shopify loyalty app that enables merchants to cultivate customer loyalty and reward repeat purchases through points, discounts, and rewards. This powerful app offers customizable loyalty programs, tiered rewards, and purchase tracking.

Key Features and Functionalities:

Key features of Smile.io include:

1. Loyalty program: Create tailored loyalty programs to incentivize customer purchases with points, discounts, free shipping, and more.

2. Tiered rewards: Establish loyalty tiers to grant exclusive benefits or rewards to customers based on their spending levels.

3. Purchase tracking: Monitor and analyze customer purchases to track their progress within the loyalty program.

4. Reward redemption: Allow customers to redeem their accumulated rewards for products, discounts, or other offerings.

5. Integrations: Seamlessly integrate Smile.io with your existing marketing and sales tools.

Pricing and Plans

Smile.io offers a free plan along with three paid plans, starting at $49 per month.

Wholesale Functionality

Smile.io also caters to wholesale businesses with specialized features, such as:

1. Wholesale pricing: Set up distinct pricing tiers for wholesale customers.
2. Wholesale discounts: Provide exclusive discounts on specific products or categories for wholesale customers.
3. Wholesale orders: Efficiently manage and track wholesale orders and inventory.

Drawbacks and Areas for Improvement

While Smile.io is a remarkable loyalty app, it does have a few areas for improvement:

1. Cost: The app’s pricing may be a bit steep for some businesses.
2. Feature Set: Smile.io may not offer as extensive a feature set as some of its competitors.

#8- LoyaltyLion – Data-driven Shopify Loyalty Program App

LoyaltyLion is a data-driven loyalty program app for Shopify stores. It helps businesses of all sizes create and manage loyalty programs that reward customers for their purchases. The app offers a wide range of features, including points, rewards, referrals, and analytics.

Key Features and Functionalities:

1. Loyalty program creation and management
2. Point-based rewards system
3. Rewards catalogs for redemption
4. Referral program with points for customer referrals
5. Analytics to track program performance
6. Wholesale Functionalities

Pricing

Free plan available

Paid plans starting at $159 per month

Drawbacks and Areas of Improvement

1. Higher cost compared to some competitors
2. Limited features compared to some competitors
3. Reporting capabilities could be improved
4. Customer support knowledge could be enhanced

#9- Yotpo – Loyalty & Rewards

Yotpo Loyalty & Rewards is a Shopify app that helps businesses create and manage loyalty programs. The app offers a wide range of features, including points, rewards, referrals, and contests.

Key Features and Functionalities:

1. Points: Customers earn points for purchases, reviews, and referrals.
2. Rewards: Points can be redeemed for discounts, free products, or other rewards.
3. Referrals: Customers earn points for referring friends.
4. Contests: Businesses can run contests to engage customers.
5. Wholesale pricing: Create loyalty programs for wholesale customers.
6. Wholesale discount codes: Offer exclusive discounts to wholesale customers.
7. Wholesale purchase tracking: Track wholesale purchases for accurate point allocation.

Pricing and Plans

Free plans are available.

Paid plans start at $199 per month.

Drawbacks and Areas of Improvement

1. Higher cost for some businesses.
2. Fewer features compared to competitors.

#10- Influence – Loyalty & Referrals That Improves LTV

Key Features and Functionalities:

1. Loyalty Program: Reward customers with points, discounts, free shipping, and other rewards.
2. Referral Program: Incentivize customers to refer friends and family to the store.
3. Referral Tracking: Monitor the performance of the referral program and track new customer acquisition.
4. Customer Segmentation: Categorize customers based on purchase history, location, and more.
5. Email Marketing: Send automated email campaigns to customers.
6. Web Push Notifications: Deliver push notifications to customers’ devices.

Pricing and Plans

Free plans are available.

There are two paid plans starting at $49 per month.

Drawbacks and Areas of Improvement

1. Relatively expensive for some businesses.
2. Fewer features compared to competitors.

Now You Can Choose the best Shopify loyalty app for your online store and offer various option like subscription, Wishlist, reviews and reward.

Frequently Asked Questions (FAQs)

1- What is the best rewards app on Shopify?

The best rewards app on Shopify can vary, but popular options include Smile.io, LoyaltyLion, Swell Rewards, and Growave. Compare their features and reviews to find the best fit.

2- What is the best loyalty and referral program for Shopify?

The best loyalty and referral program for Shopify depends on your needs. Consider Smile.io, LoyaltyLion, and Yotpo Loyalty for comprehensive features. Compare and choose based on your business requirements.

3- Does Shopify POS have a loyalty program?

Yes, Shopify POS has a built-in loyalty program. It allows you to manage loyalty for your physical store and integrates online and offline channels.

4- What apps should I use on my Shopify store?

The apps you should use on your Shopify store depend on your goals. Consider SEO and marketing apps, product review apps, order management apps, and customer support apps based on your needs.

5- Are Shopify apps profitable?

Shopify apps can be profitable based on the app’s quality, relevance to your store, and marketing efforts. Evaluate features, pricing, and ROI potential before investing. Optimize app usage based on your store’s performance.

Summerising Best Shopify Loyalty Apps

In conclusion, when it comes to finding the best Shopify loyalty apps for your store, there are several top contenders worth considering. Smile.io, LoyaltyLion, Swell Rewards, Growave, and Yotpo Loyalty are among the leading options that offer comprehensive features and positive reviews. Take the time to compare these apps based on your specific requirements, such as rewards programs, referral programs, and integration capabilities, to determine the best fit for your business.