In today’s online shopping landscape, customers seek more than just product images. They want to visualize and personalize items before making a purchase. Product customization and visualization assist customers throughout their buying journey. This approach builds customer trust, reduces return rates, and leads to closing more sales.
A decade ago, customers only customized products like mugs and phone cases. But now, customizing products has become very popular, as they can print their photos on their merchandise, mugs, books, etc. to make them unique. Many businesses let customers design their items, from clothes to furniture.
In this guide, we’ll understand product customization and visualization with their types and benefits.
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What Is Product Customization?
Everyone wants to customize products tailored to their preferences to make them special. Product customization software lets customers change a product to match what they want. It’s more than just picking from ready-made options. Customers can choose logos, colors, sizes, extra features, or special designs to make their products eccentric.
Types Of Product Customization
There are several types of product customization to enhance the customer retention and shopping journey. Some of them are mentioned below.
- Build Your Own Product
- Various Personalization Options
- Text-Based Customization
- Build Your Own Product
If you are an online store owner, Build-your-own customized products have the potential for premium pricing. This increases sales and gives consumers the impression that the product is more exclusive and of higher quality. According to research, 36% of customers said they prefer personalized products.
Additionally, customization helps businesses better align with consumer demand, reducing the risk of overproduction and unsold inventory.
- Various Personalization Options
Size and fit customization is very popular in fashion and footwear. It helps people get clothes and shoes that fit just right. Customers can input their body measurements instead of picking from a size chart. However, customers don’t have to worry about tight or loose clothes.
Many product customization apps like Customify and Colorlab offer this feature to e-commerce businesses to drive growth and retain clients for life.
Additionally, customers gave businesses a 50% better Net Promoter Score (NPS) when they customized their products.
- Text-Based Customization
It is the most common and profitable type of product customization. According to research, 53% of the young e-com audience is interested in buying text-based customized t-shirts, notebooks, pens, and merchandise items. This allows customers to print their names or citations on their football apparel and more.
Text customization is also great for gifts, as people love to give personalized presents to their loved ones. Adding a name or a message makes a product more special and aesthetic, which is why this feature is so successful in e-commerce.
Key Benefits of Product Customization
Product personalization enhances customer retention and engagement and offers a range of compelling benefits, as explained below.
- Increased Customer Loyalty
Customer loyalty is the best way to grow your business. But you can’t just buy their loyalty; you must earn it. People stay with brands that give them exceptional experiences. Studies show that 64% of customers will recommend a brand if it fulfills their needs.
When you treat customers well, they don’t just return; they tell others about you. They share their shopping journey on social media, tell about your brand, and bring in their friends and family. Additionally, this exercise will take your e-commerce business to new heights without running expensive marketing campaigns.
- Close More Sales And Generate Profits
Companies can close more sales and profits by tailoring their products. Customers feel more invested in their purchases and are willing to spend more for a customized product.
People adore new ideas. When they are able to add their name, select colors, or select unique characteristics, they become thrilled. They are more likely to buy and value the thing since they feel like they own it.
Also, customized products reduce returns by 40%. As a result, you experience extensive growth.
- Boosting Customer Engagement
Adding product customization software to your website can make customers spend more time exploring. The longer they stay, the more chances you have that they make a purchase.
When people customize a product, they appreciate trying different patterns and styles. If you have a clothing brand, shoppers want to see how different options look before buying. This makes shopping more fun and personal.
More time on your site means more chances to buy. Moreover, you can also learn about clients’ wishes and improve your products. To keep them engaged and give them complete control over how much they can customize.
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What is Product Visualization?
In e-commerce, product visualization gives real-time preview of customized products in an eye-catching and realistic manner right on the website. Customers can customize their products online by changing designs, materials, text, colors and view them in a realistic preview.
Businesses may improve engagement and conversions by combining product customization and visualizations.
Types of Product Visualization
Customized products can be shown online using renderings in multiple sizes and formats. To choose the one that best fits your needs, have a look at the types of product visualization.
- 2D Product Visualization
- 360-Degree Product View
- Augmented Reality (AR)
- 2D Product Visualization
Two-dimensional, or 2D, product visualization is the most basic type. Images in this format let you see how a product will seem with various colors and personalized features. 2D imaging includes pictures, drawings, or digital renderings showing a product in a flat view, which may engage shoppers to make purchase decisions.
- 360-Degree Product View
The most helpful type of product visualization is a 360-degree product view, or three-dimensional (3D). Moreover, it provides a realization of products that shows every angle of a customized product. Customers can instantly personalize their products and see each update with 3D imaging for a seamless design process.
- Augmented Reality (AR)
Customers may see how things will look in their surroundings using augmented reality (AR) for product visualization. AR can be used, for instance, by a bespoke furniture company to demonstrate to clients how a sofa will fit into their living spaces.
Augmented Reality is an excellent method to determine the style and size before purchasing. Moreover, it helps customers make better purchasing decisions, so 61% of consumers prefer stores with augmented reality capabilities.
Key Benefits of Product Visualization
Thanks to product visualization, consumers may better view and comprehend products before making a purchase. It makes customers happier and satisfied, and there are fewer returns.
Below are some key benefits listed.
- Product visualization enables customers to easily see what their final customized product will look like. It helps them to remove uncertainty and provide confidence in final design choices.
- Due to product visualization, customers may see a clear and accurate picture of their finished product. This facilitates a smooth client purchasing procedure, lowers any quote delays, and makes it simpler to choose to pay.
- Customers feel more secure about their purchases when they can tilt and zoom in on things in three dimensions. More sales result from their ability to comprehend what they are purchasing entirely.
Wrapping Up – Closing More Sales With Product Customization And Visualization
Product customization and visualization are more than trendy features; they are revolutionising e-commerce. Whether selecting colors, adding text, or viewing items in three dimensions, customers adore having control over their purchases.
In addition to increasing engagement, this also lowers returns and raises revenue.
