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Best Products to Sell on Shopify – 11 Top Products Picks 2023

By September 25, 2023Blog8 min read
Best Products to Sell on Shopify in 2023

Imagine opening a store. To attract customers, you need to offer something they desire—products that resonate with their needs and preferences. The same principle applies to your Shopify store.

By selling products that are currently trending and in high demand, you can increase your conversion rate while attracting and retaining good customers. It’s all about providing what your target audience wants, when they need it.

In the vast landscape of e-commerce, to earn more revenue, finding the best products to sell on your Shopify store is akin to discovering the key to success.

E-commerce professionals understand that the products they offer can make or break their online businesses success.

Today we’ll identify the most profitable and high-demand best products to sell on Shopify in 2023/24.

According to an official report shared by Oberlo, a platform for dropshipping businesses, the highest selling item on Shopify in 2023 continues to be iPhone cases. These protective cases not only serve a functional purpose but also provide a canvas for creative designs, making them a popular choice among Shopify sellers. 

Alongside iPhone cases, other high-selling products include women’s clothing, jewelry, and skincare products.

Why does finding trending products matter? 

It’s crucial to stay updated with the latest trends and understand what products are currently in high demand. Its good to spy on products that are hot selling and making a huge number of sales.

It is also important that you be the first person to crack top-trending products in the online market with advanced searching tools.

What Are the Best Products to Sell?

Before we start discussing the most profitable products to sell online in 2023/24, let’s begin with e-commerce product research addressing a fundamental question: What are the best products to sell on Shopify? 

While the answer may vary depending on market trends and consumer behavior, we have identified certain categories and items that have consistently performed well in 2023 and foresee that they will also be the most popular items to sell in 2024.

How to Find Trending Products in 2023/24

We understand the importance of trending products in the online market, but how you can identify them is the real question.

Here are the four essential tricks you must keep in mind while exploring new products for your niche.

Look for trending products. 

Start by keeping an eye on the latest trends in your niche. Platforms like Instagram, Pinterest, and TikTok are treasure troves of trending products and ideas. You can also use the Facebook Ads Library to extract what ads are popular nowadays.

Check Buyer Reviews on Amazon

Amazon is a valuable resource for product research. Millions of products are there already. But the trick is to investigate the reviews and ratings of products similar to your niche by applying relevant filters. Shortlist the products you plan to sell and gain insights into customer preferences.

Look for products that solve problems.

The pro tip to find a hot-selling evergreen niche is to explore the products that address specific pain points of the user or provide solutions to common problems faced by multiple people. Now, think about how your product can make your customers’ lives easier by solving their pain points.

Check Google Keyword Planner for Search Queries: 

Google is the ultimate source of information. Utilize Google’s Keyword Planner (Keyword Research Tool) to identify relevant search queries related to your niche that people make in different areas of the world. This will help you understand what potential customers are searching for online.

15 High-Demand Best Products to Sell Online: Unique products to sell

After exploring the strategies for identifying the best things to sell online, let’s dive into some specific high-demand items that are low-competitive niches but high in public demand. You can consider selling these products on your Shopify store in 2023–24:

  1. Mobile and Tablet Cases: As mentioned earlier, iPhone cases remain a hot commodity, but you don’t limit yourself to just one brand. Cases for various mobile devices are always in demand.Mobile phone cases and accessories are evergreen niches
  2. Wigs and Hair Extensions: The beauty and personal care industries continue to thrive, and wigs and hair extensions are sought-after products for those looking to change their look.
  3. Purses and Handbags: A timeless fashion accessory, purses and handbags are must-haves for many. They offer both style and functionality, making them perennial favorites.
  4. Dog Toys: People love their pets, and the pet industry has been booming since 2020. Dog owners are constantly looking for new toys and accessories to entertain their furry friends.
  5. Water Bottles: With growing environmental concerns, reusable water bottles are a hit. They align with sustainability goals while providing a practical solution for consumers.
  6. Beauty and Skincare Products: The quest for flawless skin and beauty is ongoing. From serums to cleansers, beauty and skincare products are perennial bestsellers.
  7. Home Decor:In the realm of home decor, unique and aesthetically pleasing items are always sought after. They enable people to personalize their living spaces.
  8. Pet Products: Beyond toys, the pet industry encompasses various products, from grooming tools to health supplements, catering to pet owners’ needs.
  9. Tripods: With the rise of content creators on platforms like YouTube and Instagram has increased the demand for tripods. These versatile tools support a wide range of devices for photography and videography. These product could be the best selling products on 2024
  10. Indoor Plants: The trend of bringing the outdoors inside is here to stay. Indoor plants not only beautify spaces but also promote well-being.
  11. Yoga Mats: As health and wellness take center stage, yoga mats are essential for fitness enthusiasts. They provide comfort and stability during workouts and meditation.

These are just a few examples of high-demand products to consider selling on Shopify. Remember that trends can evolve, so it’s essential to stay updated and adapt your product offerings accordingly.

Some Good Product Research Tools

To assist you in your quest for the perfect products to sell, several online tools can streamline your research process. Here are a few important product research tools:

  • Sell the Trend: This tool provides insights into trending products, allowing you to make informed decisions. It gives you complete details about product reviews, ratings, and social media engagements. It also offers different filters for a speedy research process.
  • Jungle Scout: Known for its Amazon product research capabilities, Jungle Scout helps you find profitable products. It gives you new opportunities to find trending products on Amazon.
  • Oberlo: As mentioned earlier, Oberlo is an excellent platform for finding products to dropship on Shopify. It provides statistical analysis of products and Shopify stores. It also offers a Chrome extension to make it more user-friendly and easy to use.
  • Google Trends: This free tool lets you explore search trends and patterns over time, helping you identify rising interests. Google Trends gives real-time data in exact numbers, from which you can get a clear idea of what products are trending and where.
  • TikTok Creative Center: TikTok’s creative center is another best product research tool that can provide valuable insights into trending topics and products. You can view recent ads and track down effective marketing campaigns.
  • Dropship Spy: Similar to Oberlo, Dropship Spy offers product research and insights.
  • Ecomhunt: Ecomhunt is a great tool that highlights winning products in the dropshipping industry, making it easier for you to identify profitable items. It’s premium software, but it also offers a free trial.
  • SaleSource: This tool offers product analytics and insights to help you make data-driven decisions. It provides you with data-driven statistics about sales, competition, and profitability.

What Sells Good on Shopify?

Shopify’s versatility allows you to sell a wide range of products, but what exactly sells well on this platform? The answer lies in finding the right balance between your niche, target audience, and trending products. Usually, problem-solving products work well online. Make proper research and keep an eye on commerce statistical reports shared by various e-commerce platforms every year.   

What about selling digital products on Shopify?

Shopify isn’t limited to physical products; it’s also a fantastic platform for selling digital goods. Shopify is becoming a giant in the e-commerce market, offering a lot more benefits for both entrepreneurs and big and small businesses. 

In digital products, e-books, online courses and training, and digital downloads like web apps, software, etc. are popular choices. This approach can provide a passive income stream to a person once set up.

What Can’t You Sell on Shopify?

While Shopify is flexible, it does have some restrictions on what you can sell. Prohibited items typically include illegal products, regulated substances, and potentially dangerous items. It’s essential to review Shopify’s policies to ensure compliance.

Final Words

In e-commerce, adaptability is the key to success. By staying informed about trending products in your niche, conducting competitive research, understanding your target audience, and utilizing effective research tools, you can find the best products to sell on Shopify and position your Shopify store for growth and profitability.

FAQs About Best Products to Sell on Shopify

How do I find the perfect product to sell on Shopify? 

Finding the perfect product involves research, staying updated with trends, and understanding your target audience.

What type of product sells well on Shopify?

Products that are trending, solve problems, or cater to a specific niche often perform well.

How do I get my first 10 sales on Shopify? 

Utilize social media, influencer marketing, and email marketing to reach your initial customers.

How to earn money on Shopify?

Consistent effort, effective marketing, and a well-curated product selection can lead to profitable earnings on Shopify.