Shopify continues its tradition of enhancing merchant experiences with the recent Shopify Summer updates 2024 and introduced over 150 new features on June 24, 2024 designed to unify commerce operations and empower businesses worldwide. These updates focus on streamlining operations, enhancing customer engagement, and providing robust tools for ecom business growth.
These features will help you optimize your store, increase sales, and make better decisions.
In this blog post, we will analyze the top 9 Shopify updates released in the Summer 2024 edition and highlight their impact on ecommerce businesses and merchants worldwide.
We will also discuss how these new Shopify updates unify commerce operations and improve analytics further.
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Top 9 Shopify Summer Updates 2024 (Summer Edition)
Here are the 9 best features introduced in Shopify updates (handpicked for you) from over 150 updates introduced in Shopify’s Summer 2024 edition on June 24, 2024.
- Unified Markets: Enhancing Cross-Border Sales
- Shopify Magic: AI-Powered Product Recommendations
- Rebuilt Analytics: Real-Time Data and Customizable Dashboards
- Theme Style Settings: Streamlined Customization Without Code
- Hydrogen Visual Editor: Visual Storefront Customization
- Managed Markets: Simplifying International Expansion
- Split Shipping: Enhanced Customer Control at Checkout
- AI Image Editing: Automated Enhancements Across Platforms
- Shopify Collectives: Expanding Product Offerings
1- Unified Markets: Enhancing Cross-Border Sales
One of the standout features of Shopify’s Summer 2024 update is Unified Markets, a comprehensive solution that integrates cross-border sales, B2B operations, and point-of-sale transactions into a single hub.
You can manage inventory levels and offer features like click-and-collect for a unified customer experience.
You can also create separate storefronts easily with localized pricing and product catalogs for different regions and reach new audiences without the hassle of managing multiple platforms.
For Example, A toy store owner can use Unified Markets to create a separate Spanish-language storefront for customers in Mexico, with peso pricing and regionally popular toys.
This unified approach allows merchants to manage diverse aspects of their business seamlessly from one platform and simplifies overall operations and expand their market reach.
Get started by exploring the “Markets” section in your Shopify admin.
2- Shopify Magic: AI-Powered Product Recommendations
Shopify Magic is the second top feature of this summer update 2024 that leverages advanced machine learning algorithms to deliver personalized product recommendations across websites, social media channels, and beyond.
Previously, merchants had to rely on multiple upselling apps like Progressify: Double AOV with Multiple Progress Bar for product recommendation, upselling, and cross-selling to increase average order value (AOV), but now Shopify has integrated this powerful feature directly into the platform.
Shopify Magic uses AI to analyze customer behavior and preferences in real-time to enhance the shopping experience of the customers and recommend products they’re likely to love.
Personalized recommendations can help you boost sales and average order value (AOV) by 30% because by upselling relevant products to your customer, you can encourage customers to spend more and discover new favorites in your store.
This feature is perfect for businesses of all sizes, from fashion stores recommending stylish outfits to electronics stores suggesting complementary accessories.
3- Rebuilt Analytics: Real-Time Data and Customizable Dashboards
Shopify has revamped analytics capabilities in Shopify Summer 2024 to provide merchants with real-time insights and customizable dashboards. This enhancement enables businesses to make data-driven decisions, gain deeper visibility into their store’s performance metrics and customer trends.
With this summer update, you don’t have to wait 24 hours to store data. You can view it as per your own preferences. You can customize your dashboard by dragging and dropping the metrics that matter most to your business.
For example, A sports apparel store can see which jerseys are selling best and adjust their marketing campaigns accordingly.
4- Theme Style Settings: Streamlined Customization Without Code
No coding knowledge? No problem! New theme style settings introduced in Shopify summer updates 2024 empower merchants to customize the look and feel of their online stores effortlessly without the need for extensive coding knowledge.
This feature offers greater flexibility in branding and user experience design, allowing businesses to create a unique and cohesive brand identity.
Before this summer update 2024, Shopify offered limited options for theme styling. Whenever advanced customization was needed, merchants required liquid code editing or hired developers to make changes.
This new feature offers greater flexibility in branding and user experience design that allows businesses to create a unique and cohesive brand identity.
You can save time and resources by customizing your store’s colors, fonts, and layouts without hiring a dedicated developer.
You can explore the theme style settings within your Shopify theme editor and unleash your creativity.
5- Hydrogen Visual Editor: Visual Storefront Customization
The introduction of the Hydrogen visual editor in new updates 2024 marks a significant advancement in Shopify’s customization capabilities.
The Hydrogen visual editor takes customization to a whole new level. This intuitive tool enables merchants to visually edit their storefronts by dragging and dropping interfaces even if you’re not a web design expert.
Now it’s easier than ever to create a beautiful and functional online store that resonates with their target audience.
Explore the pre-built templates and elements within the Hydrogen visual editor to get started quickly and customize them to match your brand.
6- Managed Markets: Simplifying International Expansion
Expanding your business to new markets was always daunting, but Shopify has made it easy for you. In the recent update, Shopify Summer Edition 2024, Shopify introduced Managed Markets feature.
With this option, Shopify now manages complexities such as compliance, taxes, and fulfillment across different global markets. For example, A fashion brand can easily sell their products in the US, Europe, and Australia with Managed Markets option without worrying about local tax regulations, VATs or shipping logistics.
With this feature, Shopify wants you to focus on growing your business while Shopify handles the global logistics.
7- Split Shipping: Enhanced Customer Control at Checkout
Split shipping is another amazing feature introduced in this new summer edition. It is all about giving your customers more control over how they want to receive their orders.
With Split Shipping, Shopify enhances the checkout experience by offering customers options to split their cart and choose preferred delivery methods. Now you can choose separate shipping methods and delivery dates for each package.
For example, A customer buys a birthday gift for his friend and a new outfit for himself. He can choose fast shipping for the gift to ensure timely delivery and standard shipping for his outfit to save on costs.
The good news is that Split Shipping is automatically enabled for all Shopify merchants with the Summer 2024 update.
8- AI Image Editing: Automated Enhancements Across Platforms
In ecommerce, high-quality product images are essential for grabbing customer attention and boosting sales. Shopify’s AI Image Editing feature is a game changer in this case, literally. This AI-powered feature automates image enhancements within the Shopify admin and mobile app.
Now you will spend less time editing product photos and more time focusing on your business growth.
Small businesses that normally don’t have much budget to hire a professional photographer or graphic designer, now AI Image Editing tool will help them to create professional-looking product visuals without breaking their bank.
AI Image Editing applies basic enhancements to improve the overall quality of your product photos. This might include changing the background, adjustments to brightness, contrast, and color balance.
9- Shopify Collectives and Shop Pay Installments: Increasing Sales Opportunities
Shopify Collectives, a revolutionary addition in the Summer 2024 update, redefines how businesses can partnerships with others to expand their product offerings and reach new customers. Previously such collaborations required custom Shopify apps, but now Shopify has introduced this feature natively.
Shopify Collectives allow merchants to collaborate with other brands easily and expand their product catalog without managing additional inventory. For example, You are running a successful online sport goods store. You offer a fantastic selection of athletic apparels and equipment but you might not have the resources to stock a wide variety of fitness accessories or sports nutrition products.
You can use Shopify Collectives feature to make collaboration with other Shopify stores who complement your offering. You can select specific products from your partner brand’s catalog to add to your own store. This allows you to offer a wider variety of products to your customers without managing any additional inventory.
Shopify collective synchronize product information, pricing, and inventory levels are automatically
Final Words – What’s in For You in Shopify Summer Updates 2024
Shopify Summer Updates 2024 is a powerful enhancement for merchants that introduces a range of new features designed to streamline operations, boost sales, and improve customer experience. From Unified Markets and AI-driven Shopify Magic to the innovative Hydrogen visual editor and convenient Split Shipping, these updates provide powerful tools to help businesses thrive.
These advancements underline Shopify’s commitment to empowering e-commerce businesses to achieve greater success and growth in the digital marketplace.
